. Abi says that its research shows that about of computer users currently use dvds for data storage and the storage capacity of modern dvd media is antiquate for most storage needs.
If abi research is correct a market dominance by universal players will render the format war moot as consumers would not have reason to prefer one format over the other from a hardware perspective and it would reduce some of the competitive drive behind the competing formats to negotiate exclusives for one format over another is the majority of users could view both formats. Frequently consumers can buy individual blu ray and hd dvd drives for the same cost. Many feel that today’s format war may never see a clear victory of one format over the other and a recent study gives strength to that argument.
Anyone old enough to recall the war between vhs and betamax at the dawn of the vcr age can’t help but draw comparisons with the blu ray hd dvd format war.
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