Frequently Consumers Can Buy Individual Blu Ray

If abi research is correct a market dominance by universal players will render the format war moot as consumers would not have reason to prefer one format over the other from a hardware perspective and it would reduce some of the competitive drive behind the competing formats to negotiate exclusives for one format over another is the majority of users could view both formats. Frequently consumers can buy individual blu ray and hd dvd drives for the same cost. This will mean cheaper blu ray lasers which will in turn make universal drives cheaper to build. Blu ray is currently outselling hd dvd for the most part but it’s too early to count hd dvd out with strong sales and backing from some major motion picture studios.

In fact only recently have rewritable hd dvd drives become available in notebook computers while rewritable blu ray drives have been available for a while. Many feel that today’s format war may never see a clear victory of one format over the other and a recent study gives strength to that argument.